Date: 7/1/19
Toronto Wolfpack are delighted to confirm a ground-breaking new investment. The agreement, which was signed this week, delivers an additional $10 CAD Million of funding for the 2019 season the world’s first transatlantic professional sports team.
David Argyle, who will remain as the Wolfpack’s Majority Owner and Chairman, commented:
“This injection of cash prepares us for the next phase of our journey. Having been financed exclusively by private investment to date, our refinancing now means we have a rigorous and sustainable business model to push into 2019 and beyond.
“We are very grateful to our new investment partners and look forward to working together to grow our respective organizations.”
The Wolfpack will compete in a new look 14-team RFL Betfred Championship in February and build on considerable successes on and off the field in 2018. Argyle continued:
“A major new investment in the team has been our key priority through the last three months. In prioritising the long-term we unfortunately caused some short-term pain as our December payroll for players was delayed. We are obviously not happy that we fell short of the values and standards we hold ourselves to as an organization.”
The new investment is directly connected to the manufacture of Wolfpack branded products across three categories: Isotonic beverages, alcohol and wellness. Initial investment is from Canadian companies who will use the Wolfpack’s growing platform to expand into the UK and globally. Advanced discussions are also in place with UK companies wanting to use the Wolfpack’s North American platform to grow their businesses.
Three Wolfpack branded product lines are expected to launch in Q1 of 2019 and will be distributed into 40,000 outlets in Canada, USA and Europe as well as online. The Wolfpack will hold a revenue share agreement for all branded products, with the potential value to the club extending over multiple seasons and ensuring the long-term sustainability of the club.
In just two seasons Toronto Wolfpack have secured TV broadcast partnerships meaning games reach 150 million homes across 19 countries. Over 100,000 fans experienced the Wolfpack’s highly acclaimed game day experience at Lamport Stadium in 2018 as the team rapidly built up a loyal and passionate fanbase in Toronto. Local and international media attention, social media activity, the teams’ Global Ambassador program and host of star players all also contribute to the team’s growing fanbase and interest.
