Photo: Children from Franciscan Primary School, a Rights Respecting School in London alongside Jon Dutton (RLWC2021) and Mark Devlin (UNICEF).
Rugby League World Cup 2021 today announced a new ground-breaking partnership with Unicef UK who have become the official charity of the tournament. The partnership will use the power of sport to raise awareness and funds for Unicef’s work protecting children in danger around the world.
England will host Rugby League’s biggest international tournament in 2021 with the Men’s, Women’s and Wheelchair World Cups staged together for first time. The ‘Inspired by 2021’ programme is multi-dimensional with three key pillars – Volunteers, Facilities and Community Engagement – with the ultimate goal of leaving a positive, impactful and long-lasting legacy.
Unicef UK will work closely with tournament partners to deliver core messages and engagement to a global audience, as well as raising funds for vital projects supporting children in the UK and internationally.
Jon Dutton, Chief Executive of RLWC2021, said: “Working with Unicef UK will give the sport a powerful platform to help improve economic and social well-being. Unicef is a true global brand and we welcome them to the Rugby League World Cup family who will embrace their goals and programmes with open arms.
“We are looking forward to working together with Unicef UK on this innovative and powerful partnership to connect with the global Rugby League community. This work, alongside our burgeoning relationship with Rugby League Cares, will help ensure that the Rugby League World Cup 2021 leaves an impactful legacy.”
Unicef UK Chief Operating Officer Mark Devlin, said: “Sport has the unique ability to unite and inspire people, which is why our sporting partners are so important to us. They allow us to use the power of sport to shine a light on children’s rights and raise awareness about the challenges that children are facing in the UK and all around the world. We are incredibly proud to be the official charity partner of the Rugby League World Cup 2021 and looking forward to working closely with them to raise vital funds for Unicef’s work to help children right here in the UK and those in danger around the world.”
For more information about the partnership with Unicef UK and the ‘Inspired by 2021’ project, please visit www.RLWC2021.com and the official tournament social media channels, on Twitter, Facebook and LinkedIn.
ABOUT RUGBY LEAGUE WORLD CUP 2021
The Rugby League World Cup is the pinnacle major event of rugby league, globally contested every four years.
England 2021 will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair rugby league being staged together for the first time.
The men’s tournament will see 16 teams across four groups compete throughout England in up to 14 cities and towns. Both the women’s and wheelchair competitions will be contested by two groups of four teams.
RLWC2021 will be the most visible rugby league event in history with all 31 games in the men’s competition being broadcast live on the BBC and every second of the women’s and wheelchair competitions free to watch online.
Mission: To be the biggest and best ever Rugby League World Cup
Vision: To create inspirational moments, capturing the imagination of our customers, partners, stakeholders and communities, and to do so in a way that is consistent with our values.
The event vision is underpinned by five strategic goals:
1. To be the most attended and viewed World Cup ever
2. To deliver a profitable tournament
3. To leave a long-lasting legacy
4. To increase profile and visibility for Rugby League
5. To be the most digitally connected entertainment event in 2021
Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk