Date: 10/6/18
Toronto Wolfpack have agreed a landmark broadcast partnership with Setanta Sports. The agreement sees Wolfpack games broadcast on Setanta live across Asia and the Indian Sub-Continent for the remainder of the current regular season. The first game shown will be the Wolfpack’s Saturday’s Home Opener against London Broncos at Lamport Stadium in conjunction with Setanta Asia and UK broadcast partner Premier Sports.
In all, seven of the Wolfpack’s remaining eight regular season matches will be shown live. Coverage is available in 16 countries and reaches over 55 million households across the continent, bringing Toronto Wolfpack to a host of new audiences. Toronto Wolfpack General Manager, Scott Lidbury, commented:
“We are delighted to have Setanta Sports join our portfolio of global broadcast partners. This takes the number of households our games can be viewed in worldwide to 100 Million which is a fantastic landmark.
“Agreements like this are key to the Wolfpack’s aspirations to expand our worldwide fanbase and sponsorship appeal.”
Setanta Sports in Asia is firmly established as a rugby broadcaster, covering top-level domestic and international Rugby Union and Rugby League from across the globe. Broadcasting Toronto Wolfpack games will add the RFL to their portfolio. Lidbury continued:
“Setanta Asia broadcasts to more than 55 million homes in a part of the world where rugby is rapidly growing in popularity. We believe that the world is a better place with more rugby balls in kids’ hands and we hope coverage of the Wolfpack inspires youngsters across Asia into the sport.”
Toronto Wolfpack’s current sponsorship portfolio already showcases how the Wolfpack brand can be used to drive Anglo-Canadian trade and tourism. Lidbury concluded:
“Through Setanta Sports we will raise the Wolfpack’s profile in Asia and actively encourage new trade links to form. We will also provide our current sponsors a potential platform in new markets.”
The games will be shown on the Rugby Channel on the Setanta Asia platform
Fans across the globe can continue to use Wolfpack TV, the club’s online streaming service designed for those who cannot access TV broadcasts. Toronto Wolfpack Global Memberships are also available worldwide, allowing supporters to form an association with the team from around the world.
About Toronto Wolfpack
Toronto Wolfpack are a professional Rugby League team dedicated to progressing through the RFL’s ranks, from League 1 to the Super League. The Wolfpack are the world’s first transatlantic major professional sports team.
The Wolfpack began our journey in 2017 winning the Kingstone Press League 1 title and promotion in our inaugural season. In 2018 we are competing in the Betfred Championship for the first time. Our home games are held at Lamport Stadium, Toronto, aka “The Den”.
About Setanta Sports
Setanta Sports is an international sports broadcaster, which owns and operates ten sports channels across the globe in 42 countries.
Setanta have established themselves as a leading broadcaster of rugby in particular, showing live games in a total of 16 countries in Asia and the Indian Sub-Continent alone, including Bangladesh, Bhutan, Brunei, Cambodia, Hong Kong, India, Indonesia, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.
Research indicates that Setanta Sports appeals to high-income decision-makers and that 75% of its viewers in Asia work at a managerial level or above.
